ethosAGENCY stresses the importance of reaching customers where they frequent most, and leveraging powerful demographic and interest data afforded by the platform. Our expertise in dynamic inventory advertising allows you to connect your inventory to each unique car/product/service shopper on Facebook with relevant and timely ads. The results have been remarkable, with click-through rate increases as high as 200% over conventional mobile ads.
Facebook’s wealth of audience data is unique in its comprehensive nature, as users volunteer information through profile information, affinities, etc. which gives the advertiser an intimate view of the prospective audience.
POSSIBLE GOALS FOR A FACEBOOK
- Promote your Facebook page, posts or videos.
- Boost traffic and conversions on your website.
- Increase installs of your app.
- Advertise hyper-locally near your business.
- Increase event attendance.
- Generate lead form submissions or offer redemptions.
Customers you already know based on email addressess
AGE & GENDER
Education, finances, life events, etc.
Zip, DMA, radius
Resemble your existing customers
In-market auto, etc.
Include/exclude people who liked a page
DRIVE SHOPPERS BACK TO YOUR WEBSITE
With engagement of up to 17 times greater than a typical display ad, Facebook Dynamic Ads allow you to show buyers highly relevant, personalized ads on the #1 social media platform.
- Connect your large inventory to each unique car shopper with relevant and timely inventory ads.
- Automatically display Facebook carousel ads that feature up to 5 products to attract shoppers back to
Oracle Data — More Effective Targeting
We use Oracle’s powerful 3rd party data
in addition to Facebook’s user data
We specialize in the specific challenges of auto inventory feeds and ensure your ads are co-op compliant
Facebook Advertising Expertise
Leverage our extensive experience on the Facebook platform
Overlay text and creative elements on your vehicle images to spotlight OEM promotions and seasonal campaigns
Convey your message with seamless and interactive creative on social media.