ethosAGENCY stresses the importance of reaching customers where they frequent most, and leveraging powerful demographic and interest data afforded by the platform. Our expertise in dynamic inventory advertising allows you to connect your inventory to each unique car/product/service shopper on Facebook with relevant and timely ads. The results have been remarkable, with click-through rate increases as high as 200% over conventional mobile ads.


TARGETING TECHNIQUES

Facebook’s wealth of audience data is unique in its comprehensive nature, as users volunteer information through profile information, affinities, etc. which gives the advertiser an intimate view of the prospective audience.

POSSIBLE GOALS FOR A FACEBOOK
ADVERTISING CAMPAIGN.

  • Promote your Facebook page, posts or videos.
  • Boost traffic and conversions on your website.
  • Increase installs of your app.
  • Advertise hyper-locally near your business.
  • Increase event attendance.
  • Generate lead form submissions or offer redemptions.

CUSTOM AUDIENCES
Customers you already know based on email addressess

AGE & GENDER

DEMOGRAPHICS
Education, finances, life events, etc.

LOCATION
Zip, DMA, radius

LOOKALIKE AUDIENCES
Resemble your existing customers

BEHAVIORS
In-market auto, etc.

CONNECTIONS
Include/exclude people who liked a page

INTERESTS


FACEBOOK DYNAMIC ADS

DRIVE SHOPPERS BACK TO YOUR WEBSITE
With engagement of up to 17 times greater than a typical display ad, Facebook Dynamic Ads allow you to show buyers highly relevant, personalized ads on the #1 social media platform.

  • Connect your large inventory to each unique car shopper with relevant and timely inventory ads.
  • Automatically display Facebook carousel ads that feature up to 5 products to attract shoppers back to
    your website.rs.


THE ethosAGENCY DIFFERENCE

Oracle Data — More Effective Targeting
We use Oracle’s powerful 3rd party data
in addition to Facebook’s user data

Automotive Focus
We specialize in the specific challenges of auto inventory feeds and ensure your ads are co-op compliant

Facebook Advertising Expertise
Leverage our extensive experience on the Facebook platform

Custom Creative
Overlay text and creative elements on your vehicle images to spotlight OEM promotions and seasonal campaigns


SOCIAL MEDIA AD PLACEMENT

Convey your message with seamless and interactive creative on social media.

SUCCESS STORY