Advances in big data and machine learning coupled with increasingly accessible and affordable rich media
solutions make this an exciting time for display advertising.
ethosAgency is proud to maintain our industry-leading display advertising to create consistency and quality
messaging across essential mediums and devices. Promote brand recognition and buyer recall with our full
suite of display advertising products and tools, from media planning and creative execution to trafficking, ad
verification, and attribution.

DESIGN

Whether you start from scratch or from dozens of proven creative templates, ethosAgency will help you design and implement a captivating and engaging brand experience for your audience.

OPTIMIZED FOR ANY ENVIRONMENT
HTML5 for desktop, mobile
web, or in-app on smartphones
and tablets

EXPANDABLE RICH MEDIA
Fully functional landing pages and
expandable three-panel CTA units

DYNAMIC LOCATION-AWARE UNITS
Personalized ‘x distance to
nearest location’ maps & ad copy

INVENTORY CAROUSELS
Scrolling tiles with
multiple offers

MULTI-PANEL RICH MEDIA
Video, mapping, scrolling
inventory combined

ANIMATED HTML5
Attention-grabbing animations
and moving objects

TARGETING & DELIVERY

Target Custom Audience Segments
Combine targeting strategies to create a custom audience for your products or industry. Target shoppers who are the most likely to buy based on first and third-party data points and use unique audience-building techniques to retarget potential consumers.

Search Retargeting
Segment by age, gender, education, income, marital status, family attributes, ethnic and identity groups.

Demographic
Segment by age, gender, education, income, marital status, family attributes, ethnic and identity groups.

 Geographic
Narrow audience focuses on state, region, zip code, DMA, geo-fence and more.

Site Retargeting
98% of potential customers will leave a site without converting.
*Use site retargeting to re-engage those past visitors
to keep your brand or offer top of mind.

Behavioral Targeting
Segment by age, gender, education, income, marital status,
family attributes, ethnic and identity groups.

OPTIMIZE & DELIVER DISPLAY ADVERTISING

Ongoing, rigorous, manual campaign optimization

  • Routine trimming at the inventory, site, and creative level for higher engagement
  • Pre-traffic exchange approval checklist
  • Bid scaling
  • View-through optimization
  • Audience focus
  • A/B creative and messaging testing
  • Dayparting
  • Geo-fence location optimization
  • Delivery optimization for smooth and linear fulfillment

*Source: Search Engine Watch, “Google AdWords average conversion rates by industry [study].” Mar. 2016.