As content consumption shifts rapidly to mobile and connected devices, users are increasingly listening to, rather than viewing their content. Digital audio presents an unmatched opportunity for advertisers today due to strong engagement, high completion rates, and premium inventory virtually devoid of fraudulent traffic or low quality publishers.
True 1 to 1 engagement to the user; ads are on even when screens are not
Repurpose your current traditional radio messaging for consistent message delivery across multiple media platforms
10,000+ digital audio players (live, podcast, simulcast, on demand) on mobile, desktop, and connected devices
Target by subscription, behavior, geography, demographics, category, device and more
Audio specific reporting KPIs including uniques, listen through rate (LTR), exposure time and companion banner impressions
Source: Edison Research, “The Infinite Dial 2017.” Mar. 2017.